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Don't Fall Victim to the Kiss of Death in College Admission
Posted by on Saturday, October 24, 2009 at 4:34 PM (PST)
The kiss of death in college admission is coming across as nothing more than "well-rounded.” It was the buzz word in the 80's and 90's...and most parents / teachers / counselors think students need to be well-rounded; however...colleges aren't looking for well-rounded students, they are looking for a well-rounded class. This means, a student's application must have a key, compelling story as the driving force with the "well-rounded" activities as support information. I've come to believe that a student's brand is made up of four components and the "brand" is essentially the intersection of all four, which are:
1. Greatest Talent
2. Strongest Passion
3. Best Achievement
4. Future Vision
It's important the brand be woven through all parts of the application, not just the main essay. There must be branding in the short answer supplement questions, common app activity question, school activities, work experience, recommendations, interviews and the personal essay.
Next week, we'll look specifically at branding and unpack what it means to apply branding to the college admission process.
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